¿Como funciona un negocio digital?

Do you want to know how a digital business works?

Por Worldigipoint a 18/06/2020

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Welcome to Worldigipoint your meeting point in the digital world

Hello, my name is Peter and today I am going to explain how a digital business works. Some basic guidelines but that many people do not know:
HOW WE GENERATE CUSTOMERS, HOW WE CONTROL THE USER EXPERIENCE, HOW WE SEND CUSTOMERS TO OUR WEB PAGE, or HOW WE ENCOURAGE PURCHASES OR ACTIONS ON OUR WEB

HOW DO WE GENERATE CUSTOMERS?

For us to have business we need clients. To generate clients we have to bring users to our website and for those users to become clients they have to buy from us. More technically it is the result of multiplying users by the response performance on our website. To have clients we will have to send as many users as we can to our website. If for example we send 1000 users and they buy 30, our percentage will be 3% converted into customers.

como funciona un negocio digital

HOW DO WE CONTROL THE USER EXPERIENCE?

First we have to know how the user moves on our website.
- To improve the user experience we have to track the steps that the user takes within our website.
-We have to optimize it so that the user can carry out the action we want (buy product, contact, etc.)
-For that we will give clear and concrete information, the website has to be dynamic and the product or service has to be well detailed.
- We will also do other optimizations such as fast loading when entering and moving around the web, good quality, optimized photos, Short and concrete authentic texts, Well structured action buttons and clarifying the action. We will always look for the client to have a good user experience. If you have a poorly developed website and you do not know how the user behaves you will go blind and not remove the potential that it has.


HOW DO WE SEND USERS TO OUR WEBSITE?

We will send users through CHANNELS, there are more channels, I point out the most common channels:

  • SEO: Very profitable but it takes us long-term users, it requires high investment, it is changing. It is recommended to accompany SEO strategies along with other actions.
  • ADVERTISING: It takes us users immediately, it requires a continuous investment, but it is undoubtedly the most effective when advertising is done by the same search engines in which they look for products or services.
  • SOCIAL NETWORKS: It takes us users immediately (paying for campaigns, cheaper than advertising) or medium term (creating actions), you can create marketing campaigns with different strategies.
  • THIRD PARTIES: For recommendations, Affiliate Marketing or Short-term Partners will be users to the web, (there is not much control), if you can control it if you have a crm.
    There are more options to attract users to our website!

HOW DO WE ENCOURAGE PURCHASES OR ACTIONS ON OUR WEBSITE?

The business owner will choose one or more of the channels to attract users to his website depending on the need. Through the channels, a marketing strategy will be developed, you must know what your business model is and which strategy is best suited to it.
Through the strategies you choose you will get a percentage of customers. You can increase this percentage if you optimize marketing campaigns, segmenting them (choosing them well) until you get to increase the number of customers. Consider that a digital business is 50% numbers and 50% human psychology.

Your business can be validated so that even before assembling you already know if your product or service is in demand or not. So you do not waste time or money with other types of strategies that in the end may not help you get there to your goal.

The digital assets that every digital business should have in 2020

  • Corporate image that differentiates you from the rest, that people recognize you as soon as they see your logo.
  • A Web page “this is your site” to give complete and professional information about what you offer, with different sections and options so that they can contact you.
  • One or more social networksappropriate to capture the potential customer we want, from this base you can gradually increase your digital assets as you grow.
  • Un CRM (for people control) and an ERP (for items control)

In view of the fact that the state of alert in which we live, the Digital Marketing Agency in Sabadell (Barcelona) Worldigipoint wants to collaborate with all companies of the state and that offers to help freelancers and entrepreneurs in the treatment of the digital media, delivering special offers on custom products. In this way, many businesses can remain active working from home or from anywhere in the world.
We create your custom digital assets and you can also visit the list of some of our products I am here to help you with solutions. Cheers!!!!

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